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Global Employment Solutions Goes Public…
with Help from Bowhaus
Utilizing a new corporate brand identity created by Bowhaus, Global Employment Solutions, recently completed a major public stock transaction.
Colorado-based Global Employment Solutions is a leading provider of human capital solutions that operates out of 29 offices throughout the United States. Previously the firm operated a network of individually branded staffing firms including locally based Main Line Personnel. Bowhaus helped bring these disparate brands together under the Global Employment Solutions name, creating a new corporate logo and associated brand communications tactics (identity package, website, sales collateral).
With the new brand identity in place, Global Employment Solutions completed a share exchange and merger with a public shell company.
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Bowhaus Lands Multiple New Clients
Four prominent local organizations have recently chosen Bowhaus to spearhead a wide range of marketing communications initiatives:
The Philadelphia Center, an experiential higher education program for national undergraduate college students. Bowhaus will provide print design services in support of the organization's recruitment efforts.
PeopleMetrics, a Philadelphia based market research firm. Bowhaus was signed to execute a corporate re-branding effort for the firm, as well as provide website design and public relations services.
Watchdog, a Philadelphia based consulting and project management firm providing real estate services to the corporate and commercial industries. Bowhaus will provide logo and corporate identity design, and development of new print collateral.
Aspen Search Advisors, a Manhattan based recruitment services and consulting firm. Bowhaus was engaged to develop a new logo and corporate identity program for the firm, as well as provide website design services.
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Mary Porcelli Lends Hand to Child Literacy
Bowhaus CEO Mary Porcelli has joined Reading STARS, a local effort focused on improving child literacy. Porcelli also has recently been named as a board member of Executive Women International.
Reading STARS is a child literacy program of Greater Philadelphia Cares. As a Reading STARS volunteer, Porcelli will work one-on-one with students to improve their reading abilities. The program holds great potential as a solution to the low literacy rates in Philadelphia's public school system.
Executive Women International (EWI) has more than 75 chapters located across the United States, Canada and Europe. EWI was founded in 1938 to provide businesswomen from diverse industries a forum for promoting their firms, enhancing their personal and professional development and engaging in community activities. As a member of the board of EWI's Philadelphia Chapter, Porcelli will serve in the capacity as Publication Director. In this role she will coordinate the ongoing development and direction of the chapter's monthly PULSE newsletter, as well updates to its website.
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