Global Employment Solutions
Goes Public…
with Help from Bowhaus
 
Utilizing a new corporate brand identity created by Bowhaus, Global Employment Solutions, recently completed a major public stock transaction.
>> More
 

Bowhaus
Lands Multiple New Clients

Four prominent local organizations have recently chosen Bowhaus to spearhead a wide range of marketing communications initiatives.
>> More

 
Mary Porcelli Lends Hand to Child Literacy
Bowhaus CEO Mary Porcelli has joined Reading STARS, a local effort focused on improving child literacy.
>> More






Optimizing Your Website
For Better Search
Engine Rankings
 
Search engine optimization or SEO is a buzzword often used by marketers, web designers, and interactive firms for achieving a high listing in Google, Yahoo and other popular search engines. It may sound fancy, but for any company with a presence on the web, it's an important consideration for ensuring that prospects and customers get to your site.
>> Here are some tips for getting listed higher in search engine rankings
 
Trade Show and
Exhibit Marketing:
7 Tips For Success
 
Exhibit marketing can be a very effective method for identifying and influencing potential new customers for your company. For many organizations, however, trade shows can take up a sizable piece of your marketing budget. Therefore, the key is to maximize your investment by better ensuring the success of your trade show marketing efforts.
>> Learn how to execute a winning trade show marketing strategy.
 
Banner Advertising 101:
A Look at the Fundamentals
 
Banner advertising is a popular marketing technique to promote your company's products and services on the Internet. Creative, attention-grabbing ads will help you get results. The way you combine words, colors, graphics and animation are critical to your success.
>> Here are some guidelines to help you develop an effective banner ad.




Integrated Marcom
on the Rise

 
As traditional newspaper and magazine advertising continues to decline, integrated marketing communications programs are getting a bigger slice of the corporate budget.
>> More
 
Interest Grows in SEO
 
According to research conducted by iProspect, three times as many marketers who outsource the management of their natural search engine optimization (SEO) and who also participate in pay per click (PPC) advertising recognize a higher ROI from their SEO programs than from PPC.
>> More
 
Design Takes on Greater Importance in E-Mail Marketing
 
Roughly 95 percent of all commercial email messages are sent in HTML today. As a result, design has become critical on a number of fronts.
>> More
  For more information visit Bowhaus Design Groupe at www.bowhausdesign.com or
contact Mary Porcelli at 215.733.0603.

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