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Bowhaus
Wins Summit Creative Award |
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For
the second time in two years, Bowhaus Design Groupe has won
a prestigious award for creative services from Summit International.
>> More |
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Leading
Businesses Turn to Bowhaus |
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Two
leading Philadelphia-based businesses - P. Agnes and MCS Management
Services - have recently chosen Bowhaus to spearhead a wide range
of integrated marketing programs.
>> More
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Mary
Porcelli Speaks at Paint Industry Expo |
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Bowhaus
CEO and Principal Mary Porcelli was a featured speaker on branding
and marketing at PACE 2006, the preeminent industry conference
for paint and coatings industry professionals.
>>
More |
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Creating
Winning
E-Marketing Campaigns |
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Rich-text
e-mail marketing campaigns provide a low-cost marketing tactic
with the potential for high return. But as the saying goes “the
devil is in the details” and success depends on the right
execution.
>> Here are some tips for a winning
campaign |
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Give
Your Business a
Message Tune-Up |
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As
your company grows, your core brand and marketing messages must
grow with it. To expand into new markets and take on new competitors,
it's essential to keep your message on target. Yesterday's marketing
campaigns and materials helped you get here, but they now may
need some fine-tuning.
>> Check in here for a message
tune-up |
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Kick
Off a PR Program |
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Would
your company benefit from coverage in the business and trade
media? Who wouldn't! PR is not just cost-effective, it's the
perfect way to reach your target audiences in a credible manner.
>> Get your
PR efforts off and running. |
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Direct
Marketing on the Rise |
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According
to research by both B-to-B Magazine and the Direct Marketing
Association (DMA), spending on direct marketing will rise in
2006 and continue to trend upward on an annual basis through
2009.
>> More |
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Convenience
is Growing as
Brand Differentiator |
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Branding
experts note that “convenience" is the newest brand
differentiator. "Make good on your convenience promise
and customers will beat a path to your door.”
>> More |
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Using
Branding to Attract Employees |
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At
many companies, the most valuable assets drive home every night.
Research shows that branding programs and techniques are an
important component to attracting and retaining talented people.
>>
More |
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